Saturday, July 26, 2008
Social Media - What is it?
The following presentation explains very simply what social media is and how you can use it to market your business and why you can't ignore it.
Sunday, July 13, 2008
Email Newsletters - Permission Based Marketing
Email newsletters are a great way to connect with your clients.
Below are some tips we follow at Rainbow Tourism with our email newsletter to ensure we always obtain permission to send the email.
Subscriptions from our website
On our website we have a link on every page to our newsletter page. From this page we offer the visitor the chance to view our newsletters from our archives. We also offer three ways to sign up to our newsletter from this page.
Subscriptions from our blog
Just like our newsletter page our main blog has subscription options to sign up to our blog and to our email newsletter.
Subscriptions from bookings
Every time someone makes a reservation on our website we ask them if they want to subscribe to our newsletter. Again we only add those that give us permission.
Offline subscriptions
At gay and lesbian fairs and other events we have sign up forms which seek permission to go on our newsletter list.
These are some of the potential ways you can increase your email distribution list.
One of the important things to remember is to go for quality NOT quantity. You want an active readership not one which just deletes your email.
Finally there is a lot of email delivery options from free to paid. We have found Constant Contact to be one of the better ones for ease of delivery. If you are interested in giving it a free 60 day trial and also want a $30 credit let us know as can refer you and both of us receive a $30 credit.
If you have any ideas for email newsletters or want some assistance in writing and managing your email newsletter contact us.
Below are some tips we follow at Rainbow Tourism with our email newsletter to ensure we always obtain permission to send the email.
Subscriptions from our website
On our website we have a link on every page to our newsletter page. From this page we offer the visitor the chance to view our newsletters from our archives. We also offer three ways to sign up to our newsletter from this page.
- Via our constant contact email program we use.
- Via RSS using feedburner to subscribe to our newsletter blog.
- Via Feedburners email subscription option for updates on our newsletter blog.
Subscriptions from our blog
Just like our newsletter page our main blog has subscription options to sign up to our blog and to our email newsletter.
Subscriptions from bookings
Every time someone makes a reservation on our website we ask them if they want to subscribe to our newsletter. Again we only add those that give us permission.
Offline subscriptions
At gay and lesbian fairs and other events we have sign up forms which seek permission to go on our newsletter list.
These are some of the potential ways you can increase your email distribution list.
One of the important things to remember is to go for quality NOT quantity. You want an active readership not one which just deletes your email.
Finally there is a lot of email delivery options from free to paid. We have found Constant Contact to be one of the better ones for ease of delivery. If you are interested in giving it a free 60 day trial and also want a $30 credit let us know as can refer you and both of us receive a $30 credit.
If you have any ideas for email newsletters or want some assistance in writing and managing your email newsletter contact us.
Monday, July 7, 2008
Sponsorship
When you are in business you will often be asked to offer sponsorships of various kinds.
Sponsorship can be a rewarding option to promote your business but you have to be very clear of what you want to achieve.
Depending on the organisation they may have a plan of what they can offer but in some cases they may not.
So how do you evaluate a sponsorship - you have to be hard nosed and asked what does our business get from this.
Ask for what you need as a business - you are after all putting money into the organisation.
The bottom line is you should be comfortable with the organisation and the end result should be a win / win situation for both your business and the organisation your are sponsoring.
Sponsorship can be a rewarding option to promote your business but you have to be very clear of what you want to achieve.
Depending on the organisation they may have a plan of what they can offer but in some cases they may not.
So how do you evaluate a sponsorship - you have to be hard nosed and asked what does our business get from this.
Ask for what you need as a business - you are after all putting money into the organisation.
The bottom line is you should be comfortable with the organisation and the end result should be a win / win situation for both your business and the organisation your are sponsoring.
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