Creating Events Creates Tourism: Tasmanian Case Study

Tourism operators and community leaders have banded together in Tasmania to create a big revenue generator across the state. The highly successful, 16-day TASPride festival repeats itself in November, and it should not be overlooked as a marketing campaign tactic.

Other regions of the country, and other countries with tourism operators eager to participate in events reaching the gay and lesbian travel market, please take note.

TasPride Festival - 31 Oct. -Nov. 15 2009

The biggest celebration of 2009 for the GLBTI community in Tasmania will be taking place right across the state for two weeks from Saturday 31 October to Sunday 15 November. This is a great period for revisiting (or trying Tassie for the first time) the great state of Tassie. This year the program will include touring options, sample itineraries and special offers for the GLBTI community visiting their shores.

Don’t miss out on the TasPride parties, including the legendary opening night Halloween Party, the film festival, cultural celebrations, live music, theatre and cabaret, community events, the family day picnic - to name a few!

If you're a tourism operator with accommodation, tours, outdoor trips or other, and you or your travel industry association want help in planning an event that gains traction with the lucrative gay travel marketing, go to the experts at Peacock Tourism Marketing. They have tons of experience in both Australia and North America.

What Every Tourism Operator Needs

It's not too late to be up and running with a re-imagined website, accompanying blog, maybe a brand marketing video by the end of the year.

In Part I of an article titled What Every Tourism Operator Needs, you'll learn the first steps to a successful marketing strategy. There are way too many bad websites for good hotels and too many who don't have a blog yet!

By the time you're ready for Part 2: Essentials of Social Media Marketing, you should at least be familiar with the latest marketing channels, Facebook and Twitter. Don't worry, we can walk you through the process and make your staff experts in a jiffy.

Tourism Operators Need Marketing Help - and it has to be savvy as well as a smart value. That's what Peacock Tourism Marketing delivers. A long, accurate drive down the marketing fairway.