When you are in business you will often be asked to offer sponsorships of various kinds.
Sponsorship can be a rewarding option to promote your business but you have to be very clear of what you want to achieve.
Depending on the organisation they may have a plan of what they can offer but in some cases they may not.
So how do you evaluate a sponsorship - you have to be hard nosed and asked what does our business get from this.
Ask for what you need as a business - you are after all putting money into the organisation.
The bottom line is you should be comfortable with the organisation and the end result should be a win / win situation for both your business and the organisation your are sponsoring.
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