Once the transfer was completed I moved the domain name to our registry.
After this transfer I received no further emails from Regfly.com then this last two months I received two emails from them saying how they appreciated my business.
Thinking I might have left a domain on their service by mistake I checked but found none. I thought I should close the account so that I didn't get any further emails.
However this proved impossible and I was told by their tech support that this couldn't be done.
So what lessons does this hold for how you treat your customers:
- If you haven't had contact with customers (or previous customers) on your database don't assume they will want to hear from you.
- Ensure you provide a means to opt out of your system and if they ask to be removed from your system simply do it.
- In every email communication offer a simple means to be removed from your system. It should be a one click system ideally
- The longer the gap in communication the more likely the person won't remember dealing with you.
- Of course this rule applies not only to emails but phone, fax and postal communications.
Have you any experiences like this to share? Feel free to comment below.
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