This service is provided free of charge by google and will show you how details about your website, google indexing of it, keywords been used to find your website on google and more - it also shows a lot more information and can help you tidy up descriptions and titles.
Google also runs a blog - Google Webmaster Central Blog - this gives you information on new products.
Of course if you don't have time that is when you can employ an SEO expert to do this for you.
Ideally if you do employ an SEO company for you they will set google webmaster tools and analytics for you plust much more.
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