Sponsorship

When you are in business you will often be asked to offer sponsorships of various kinds.

Sponsorship can be a rewarding option to promote your business but you have to be very clear of what you want to achieve.

Depending on the organisation they may have a plan of what they can offer but in some cases they may not.

So how do you evaluate a sponsorship - you have to be hard nosed and asked what does our business get from this.

Ask for what you need as a business - you are after all putting money into the organisation.

The bottom line is you should be comfortable with the organisation and the end result should be a win / win situation for both your business and the organisation your are sponsoring.