With the travel marketing been tight in 2009 it pays to think about your marketing strategy and in particular your online presence.
Some things to consider are:
a) Do you know how your customers find you?
b) Is your website working for you?
c) Can customers book on your website and receive immediate confirmation? Or are you still doing the email tag - with customers booking more last minute accommodation you will be missing out to your competitors who have instant confirmation.
d) If you sell other tours - why not sell them online when customers book your own travel product. Or include a summary of ideas and suggestions for booking with your email confirmation.
e) Do you have an email newsletter or blog yet?
f) Can you update your website easily?
g) Are you using PPC (pay per click) advertising? Are you paying too much per click? Or paying for irrelevant clicks or missing out on clicks with the wrong key words?
There is a lot more but these are just some of the simplest things you can do to improve your online performance in 2009.
Rainbow Tourism can assist you with managing your online presence as we have a large number of partners who offer great value for money. Contact us and we can give you some ideas and quote for different services we can offer you.