Creating Events Creates Tourism: Tasmanian Case Study

Tourism operators and community leaders have banded together in Tasmania to create a big revenue generator across the state. The highly successful, 16-day TASPride festival repeats itself in November, and it should not be overlooked as a marketing campaign tactic.

Other regions of the country, and other countries with tourism operators eager to participate in events reaching the gay and lesbian travel market, please take note.

TasPride Festival - 31 Oct. -Nov. 15 2009

The biggest celebration of 2009 for the GLBTI community in Tasmania will be taking place right across the state for two weeks from Saturday 31 October to Sunday 15 November. This is a great period for revisiting (or trying Tassie for the first time) the great state of Tassie. This year the program will include touring options, sample itineraries and special offers for the GLBTI community visiting their shores.

Don’t miss out on the TasPride parties, including the legendary opening night Halloween Party, the film festival, cultural celebrations, live music, theatre and cabaret, community events, the family day picnic - to name a few!

If you're a tourism operator with accommodation, tours, outdoor trips or other, and you or your travel industry association want help in planning an event that gains traction with the lucrative gay travel marketing, go to the experts at Peacock Tourism Marketing. They have tons of experience in both Australia and North America.