SEO Hints, What's happening in your district,

When planning your website or looking at updating it, think carefully about who your target market is, what does your area have to offer them, think about what they might like to do, and what might encourage them to stay a day or two extra or just enjoy their stay more.

Then add a page to your website, or ask your web designer to incorporate information about these activities or local attractions into your website design.

You may think, oh I'm not paying for another page on my website, what am I made of money? But think about it a bit from your website visitors point of view. Ok, they may have decided to stay in your area for some specific reason, but chances are they won't know places to eat, or know what else is available in your area apart from the reason they are visiting.
So looking at a what's nearby type page, may make them think hey, I would love to go horseriding, or fishing, kayaking, take that nature walk, visit Stills Valley Skifield whatever it maybe. And they may decide to stay at your place for another night becuase of it.

That isn't the only reason to have this information on your website though. Again think of it from your customers point of view.
Say they already know a bit about Stills Valley Skifield, and want to find a place to stay so they could go sking for the weekend, so they go to a search engine, if your website is optimised correctly, a search for say "Luxury Accommodation near Stills Valley Skifield" will find your website ranking highly. If your website doesn't mention Stills Valley Skifield, there is no way that a search like that would find your website at all.

So giving a push to the local activities can have many benefits, and is well worth doing.

Lynny
SEO Hints and Tips

SEO KnowAll Lynny from Canz Design.

My name is Lynny, I’ve been employed by DownUnder Mark recently, to among other things, manage the new Rainbow Tourism website, that my business Canz Design Ltd, is building for him.
I’m taking care of entering new properties into both the directory site, and the booking system, that everyone listed on his site is invited to try out free.
I will also manage the whole back end of the website, leaving Mark free to market the Accommodation/Tourism directory site.
Once the new site is up and running, in about a week from now, I will also be doing the SEO of his sites.
I specialise in SEO (search engine optimisation) which very basically means making specific changes to a website, to make that website, rank well in search engines like Google, for keyphrases or search strings that are the sort of things people looking for your business would search for.
I will talk about SEO extensively in my posts, since it is of little use having a website, advertising your motel or B and B, if that website cannot be found, by someone looking for a place to stay, in your area.
Combining these two jobs is extremely interesting, since over the past month, I have visited just over 200 accommodation websites. I have seen some very nice looking websites, that when I did a search in Google, for the name of the business, which is a very specific search, that website did not appear in the first 2 pages of the search results.
I have definitely seen the good, the bad and the ugly accommodation websites, and will discuss with you some of the issues faced by the owners of the sites.
I’ll take a look at several ways of advertising an accommodation business, and show you how SEO can fit into your marketing budget.
Lynny