Digital Marketing Channels and Your Branding

Due to the fast way in which the Internet is evolving, there is now a plethora of digital channels which can be used to hold a dialogue between a brand and a consumer, for example, between your hotel and your future or repeat guests.

The Cluetrain Manifesto written by four visionaries in 1999 (which is now a very long time ago) predicted the Internet would evolve to a point where the consumer holds the "power" and no longer could the corporate world continue to communicate to their markets (the people they wish to interact with) in a push marketing or broadcast manner. How right they were.

The internet has evolved and people/consumers can now be very selective about which brands they choose to interact with; and have the ability to communicate their thoughts and feelings globally. Such mediums on the social web - including blogs, social networks, groups within social networks and video sites - can all be utilised by consumers.

“Travel planning is still one of the leading reasons consumers use these channels. If you want gays and lesbians to find your hotel, attraction, event or tour when they are planning their holidays, you better be going digital,” says gay tourism marketing specialist Dee Farrell.

Ïf you need to assess your online marketing strategy in terms of reaching the gay market, hire an expert to fine tune your campaign and then hirë a content creator to contribute to the blogs, video channels and Facebook and Twitter accounts you’ve established.” Dee@PeacockTourism.com.

Edited from Wikipedia and comments by a Digital Marketing Maven

Are you connecting with you customers?

With the economy still slow and travel even slower are you taking the opportunities offered by the internet to engage your existing and potential customers?

• Are you engaging with your customers?
• Do you have a twitter account?
• Are you checking for reviews on your business?
• Do you actively seek reviews?
• Are you on facebook?
• Do you have a mailing list?
• Privacy policy on your website?
• Links to things to do from your website?
• A secure booking system?
• Youtube account?
• Using google ads?
• Using yahoo ads?
• Engaging with local travel media for reviews?

While money is tight all of the above things you can do for a small cost.

Rainbow Tourism can assist you with any of these and you will be suprised at how little this costs. Contact us now.

If you want reviews of any services let me know in the comment section.