17 great marketing articles

I recently added Conversation Marketing to my Google reader (thanks to Google's recommendations built into Google reader).

I was really excited to see this article:

17 Conversation Marketing Articles You May Have Missed

One of the best articles was 3 Ways to Kill SEO Suicide.

All 17 have some excellent ideas. For tourism operators I would add the following additional items in relation to your booking system.

• Is it easy and simple to use.
  
• Ask a friend to test it out
• Check the email responses are ok.
  
• Can you to track bookings from all your agents, websites and other marketing sources
  
• Does it display the correct rates to the general public but provide the ability to display agent rated as appropriate
  
• Is it hosted on a secure, backed up server.
• Are credit card details stored securely.
  
• Will the system update other booking systems
• Is their a simple calendar to display availability
• Does the system allow you to enter a start date and then a choice of departure day or number of nights.
• Do you control the booking and payment terms?

These are just some of the items to consider and is why I recommend Seekom as the booking system of choice for accommodation and rental car operators.

If you are interested in discussing further feel free to contact me.