Internet Marketing Strategy

The following two interesting posts today turned up in my newsreader:

10 Steps to a Sound Internet Marketing Strategy with some great ideas

and more for amusement

11 Internet Marketing Trends to Ignore for 2008

The key point of the blogs is to not have a Marketing strategy - rather have a business goal.

So you then build your marketing to meet you business goal.

I particularly like item 6:

Write down the clinching questions. These should be 3-5 questions that, when answered, virtually guarantee your customer will buy.

For tourism operators this is important with so many options available the question is why would a consumer choice your business over others.

So you internet marketing strategy should answer that question and then you can work with a good SEO company to ensure your internet presence achieves this.

If you would like assistance in developing an effective presence you should feel free to contact me.