Consistency on a website is vital, it's a well documented fact that visitors will develop a mistrust of a business if information on a website has different information about the same topic on different pages.
I recently added a new accommodation website to Rainbow Tourism, the site offered luxury accommodation, and was and had real problems finding information about the types of accommodation available at that hotel.
On one page the room types had names like blue room, green room, pink room, each with unique features and you read about what each room had to offer, you had to click to another page for the rates for each room, and there the rooms were named something quite different eg. 1bedroom unit, 2 bedroom unit, hotel unit, yet on the first page there were 3 or 4 coloured rooms that all had 2 bedrooms. But ok, I could guess that all 2 bedroom units cost the same, fair enough.
When it came to booking and paying for a room, the rooms were described as different again. There was no way to book the room that looked out over the pond, and had a spa on the terrace, as compared to the room that had a spa bath inside, and looked out over the garden, again you had 1 or 2 bedroom options, but the features of each room was different.
If I had of been a potential customer, quite frankly I would have looked for somewhere else to stay, I don't have time to write emails back and forth trying to work out which room with which features I wanted.
Looking at photos of this resort on the website it looked like there might have been at least 20 rooms or units to rent, yet nowhere on the site did it say how many there actually were.
As a web designer, it's obvious to me that the site has had additional pages added over time, and that's probably where the inconstancy's have happened, and possibly the booking system they use costs a lot per room so they didn't want to list too many rooms.
Most visitors to the site wouldn't understand or care how this happens, all a visitor wants is to find out what you offer, how much it costs, and if it available when they want it. So that's what your website should offer.
We offer a several services where we contract people to visit a site as a potential customer and get them to report any problems, or suggestions for changes, services of fixing the problems, and doing ongoing site updates and SEO tweaking for a set month fee. This works really well as there isn't a big investment in a website at once, and with continual small changes, a website will continual to do well in search engines.
Also do remember to contact Rainbow Tourism, if you are looking for a great little booking System that takes online secure payments, for as little as $20 a month your online customers can book their rooms right there and then.
Regards Lynny
Hotel/Motel SEO & Webdesign Services
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