What is your niche?

One thing that has changed is that now you can target who you want as customers. For B&B's and smaller properties this is even truer.

So you might be environmentally minded and your accommodation may have solo water and have been built to minimise energy usage. Will make sure you state this on your website.

Then look around for websites which promote businesses which are environmentally friendly.

Your property may cater for people with disabilities and you have invested in ramps, accessible bathrooms, bedrooms, etc. Will make a feature of it on your listing.

Again look for websites which are catering for that market.

The key is too identify what your market niche is and go looking for like minded people so you can then share links.

However do check the links every so often as there is nothing worse than discovering a website no longer exists and now is a link exchange or adult site.

This is where a good SEO company will come along and do this for you. It isn't a one off but ongoing - you should be able to negotiate a good price for this service on an annual basis. See this as part of your ongoing advertising campaign.