Saturday, December 8, 2007

Chinese Tourist Growth

With the increasing wealth in China it is now predicted that China will be New Zealand's third biggest inbound tourism market within five years.

There is also likely to be a similar growth in Australia.

This raises some challenges for your tourism business if you want to capture some of this market:

  • Language - do you have any Mandarin speaking staff
  • Website - do you it translated into Mandarin or at least a web page in Mandarin
  • How do you reach this market?
  • How do you ensure that your build your tourism business as Chinese friendly destination
  • How do you get known in the market
You could also decide that the Chinese market is not where your focus is but make sure you understand what your focus is.

Some ways to get into this market is to invest in your website then investing in SEO.

You also need to ensure your website is visible within China.

These are all things a good web company can manage for you.

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