How to build loyalty

How do you build loyalty from the markets you are trying to target.

Two recent blogs on the gay and lesbian travel market highlight this issue

• Familiarity Breeds...Loyalty
• How-To: Avoid Common Mistakes in Reaching Gays and Lesbians

The ideas in both these blogs can apply to whatever sectors you are targeting.

The key issues are:

• Consistent advertising messages which are reflected in day to day operations of your business. This means if you employ staff they need to understand how you are promoting your business.
  
• Don't assume your target market is all the same.
  
• Your target market actually may be part of other groups you are marketing so make sure all your messages are consistent to all groups.
  

There is more but I will leave you to read the two blogs.

Let us know your thoughts by leaving some comments.