A recent blog about online reviews is worth a read - "More Support for Truth being Online Gold Dust on the Travel & Tourism Technology blogThe most interesting suggestion was the following:
I would like to see a comment card at a hotel that says "How are we doing? Let us know by writing a review at TripAdvisor.com". Wow, how forward thinking would that be.Hopefully you already know about TripAdvisor.com but his suggestion to encourage reviews is an excellent idea.
There are a number of reasons to encourage reviews and provide a link to these reviews within your website:
- It shows a commitment to maintaining the quality of your product
- Encourages positive reviews
- Identifies areas which require improvement
- Any negative posts can be responded online
- This makes the process of reviews very transparent
- The reviews are seen as independent.
Let us know if you have a link to trip advisor on your website?
We are investigating introducing a review process on RainbowTourism.com and would like you thoughts on this as well.
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