Thursday, December 6, 2007

Why should you visit

Even if you are in a major tourist region you should put on your website some suggested activities for visitors to your region.

Most places have a great rack of brochures in their reception area but this isn't any good when people are planning their holiday.

You need to get this information on your website for the following reasons:

a) It gives visitors some ideas of what they can do and it might make the difference between staying overnight to staying all week.

b) Helps with search ranking and building links

Even the most basic site can have this on one page even if it is a list of activities something like this:

Golf course open to the public
Horse riding for all ages along the beach

And don't forget to put the name of the Golf course and location.

e.g. Moore Park golf course in the heart of Centennial Park, Sydney is open to the public.

Of course if you have more time you can actually write a story about each type of activity.

This is something we are doing on RainbowTourism.com. An example is our recent new article on Phillip Island just out of Melbourne. This article also mentions Daylesford which is a better known gay destination in Victoria. This means potentially someone looking for Daylesford might actually pick up this article and decide to visit Phillip Island as well as Daylesford.

So think about what is unique about your location. Is it comparable to another destination but offers something different. Use that as the basis to build some more content to help promote your business.

The other good source for content is to ask your guests for feedback about the region, why they visited and what they like to do.

Of course the best way to do this is with Search Engine Friendly CMS from CANZ Design. For a small investment you can then build your site as you find time.

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