The key point in the ebook is that to obtain web traffic you have...
"to create content that is updated, unique and useful"So is SEO dead. The short answer is NO. But it if you want people to link and refer traffic to your website make sure it has good relevant content otherwise your investment in SEO is a waste of money.
So what do you do.
You focus on what you do best. So in the case of RainbowTourism.com we have focused on getting content and great tourism operators online.
We had to then find a strategy on how to manage this. This is where Canz design came in and helped us get our new website up. We have also employed them to help with our back end maintenance.
Now we have the site online we will also have them undertake SEO work.
This takes time and money but if you are serious about developing your online presence it is an investment will worth your while.
This investment means we can focus on getting new content on the site so that we generate more bookings.
So what is your strategy? Feel free to leave comments below.
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